ADVERTISEMENTS: Altoona Mirror, January 15, 1916, Altoona, Blair County, PA
Contributed for use in the USGenWeb Archives by Ruth Curfman
<rcurfman@chartermi.net>
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___________________________________________________________
Sixtieth Anniversary
Altoona Tribune
1856 - 1916
Saturday morning, January 15, 1916
Then and Now
A Review of Advertising in Altoona During the Past Quarter of a Century by One
in the Field
By. P. M Crawford
During the writer's quarter of a century of a career in the advertising field
of Altoona, many and varied have been the experiences that confronted him.
Looking backward to twenty-five years ago, when the business places of this city
numbered probably half the present line-up of splendid shopping marts, there
comes to mind the wonderful difference in the manner of conducting business
today as compared with the days when Altoona lacked the stimulus that makes
things go nowadays. Changes in ownership are particularly noticeable.
Take the main business thoroughfares (our own Eleventh avenue) by way of
illustration. With very few exceptions the complexion of the business interests
is almost completely changed. Here and there an occasional name is seen
designating the ownership of a store that was familiar in by gone days, but the
majority of mercantile establishments of today have supplanted those of former
years.
The writer recalls a circumstance back in the old days when a then prominent
East Side merchant permitted an advertisement of Christmas good to run well into
the following summer. Had it continued for a few months longer it would have
been seasonable for another Christmas time. Quite different is the custom
nowadays. The alert business man of the present employs an advertising man and
it's up to him to change copy daily whether the advertisement be a ten inch
space or a page. Some change tri-weekly, others semi-weekly, and a few still
adhere to the change-one-a-week policy.
In the capacity of solicitor for the Tribune in the early days of my career
and later elevated to the more distinguished station of advertising manager, the
same delicate problems have come up for adjustment, namely smoothing out the
disgruntled advertiser who found some error in his store announcement or who was
displeased with some news item relative to himself or some friend. The
advertising man is frequently called upon to act in the capacity of mediator,
especially when an advertising patron feels he has a grievance.
True, there are many ways by which a merchant can announce his wares to the
public, but up to this time there has been no method brought to the attention of
a careful observer that can compare with a newspaper publicity, as viewed from
the standpoint of territory covered and the expenditure entailed.
The writer has been and continues to be a keen observer of the local business
situation, especially the advertising end of it, and has witnessed scores of
incoming and outgoing business enterprises, some lasting but a brief period,
others struggling along for a few years and eventually passing out of existence.
He has knowledge of merchants who have relied upon their window displays to
attract patrons, at the exclusion or other means of publicity. Result, out of
business, down and out, failed.
Now, understand me; display windows are a valuable asset to any store, but
even in the most frequented sections of the business district one can only hope
to attract the attention of a limited number of people and a lesser number of
purchasers, while with newspaper publicity forecasting one's window displays and
merchandise, backed up with the store's reliability and efficient policy, the
possibilities are vastly greater, because of widespread circulation, affording
an opportunity to talk directly to thousands of prospective buyers at one and
the same time.
It is a well known fact that newspaper advertising has made wonderful strides
in the past twenty-five years and has been the means of bringing little stores
of the past up to the magnificent mercantile establishments of the present day.
Some of these monuments of untiring enterprise have arisen right in our midst,
and if you were to ask for an explanation of their success I warrant you that
newspaper advertising would be given its full share of praise in the growth of
business.
Advertisements
Meyer Jonasson & Co.
Offer their entire stock of Women's Misses' and Children's Apparel At
Irresistible Prices
Onyx Sample Hosiery, values from 25c to 75c, at 17c and 27c.
Assorted Neckware reduced from 25c and 50c to 19c and 35c.
Stylish Winter Suits for women and misses in broadcloth and gabardine, fur
trimmed, clever styles, desirable colors. Reduced from 25.00 and 27.50 to 11.75
Exclusive "Jonasson" Suits at 18.75 Former Price Up to 42.50 Comprising all
high-grade and exclusive models in broadcloth and gabardine, products of the
"Jonasson" workrooms.
Fur Trimmed Suits for women and misses, in fine gabardines and rich
broadcloths, smart styles and wanted shades. Reduced from 29.75 and 32.50 to
14.75
Coat Department
Dressy Top Coats at 10.00 That were 17.95up to 22.50 Comprising the season's
newest models in mixtures and plain cloths; many fur trimmed.
A special lot of Cloth Coats in various smart styles, sport or flared effects,
neatly trimmed, that sold regularly up to 12.50 at 6.45.
F ur Trimmed Coats at 14.75 That were 22.50 and 25.00 Comprising a good variety
of desirable colors and materials in flared, rippled and belted models.
Coats in various mixtures, zibelines and plain cloths, smart styles and in a
variety of colors. Reduced from 15.00 and 16.75 to 8.95
High Grade "Jonasson" Coats, shown in various materials and styles, mostly fur
trimmed. Former prices up to 30.00, now 18.75
Coats in light or dark mixtures, zibelines and plain cloths; many fur trimmed;
various clever styles. Former prices up to 19.95, now 12.00
Jonasson Waists at 59c Regularly 1.00. Showing about 12 different styles, all
sizes 36 to 46
New Spring Model Blouses of fine crepe de chene in white, maize, rose and
flesh, also heavy Tub Silk Shirts in assorted colored stripes, special, 1.95.
All Children's Coats (Without exception) 1/2 off Sizes 2 to 17.
Silk Petticoats at 1.95 Regularly 2.25, Made of fine messaline, plain colors
and two tone effects.
All house dresses formerly 1.00 to 1.75,now 69c and 1.19
Petticoats of sateen in various colors; good styles; made by expert designers
and each one guaranteed to not to rip or fade for four months. Special, 1.00
Underwear
Crepe de Chene Gowns, lace trimmed. Reduced from 4.95 and 5.95 to 3.95
Gowns, Combinations and Petticoats. A special lot that were up to 2.95, at 1.50
Gowns and Chemises of pink nainsook, embroidered in blue. Regularly 1.00, at 85c
Drawers, embroidery and tuck trimmed. Reduced from 39c to 18c.
CASTORIA
For Infants and Children
Mothers Know That Genuine Castoria
Always bears the signature of Char. H. Fletchers
In Use for Over Thirty Years CASTORIA
The Centaur Company, New York City
(Label of bottle)
900 Drops
Castoria
Alcohol 3 percent
A Vegetable Preparation for Assimilating the Food and Regulating the Stomachs
and Bowels of Infants and Children
Promotes Digestion Cheerfulness and Rest, Contains neither Opium, Morphine nor
Mineral.
Not Narcotic.
A perfect Remedy for Constipation, Sour Stomach, Diarrhoea, Worms, Convulsions,
Feverishness and Loss of Sleep.
Berman's Liberal Offer Is Meeting with Popular Favor.
Gold Filled Glasses for $1.00
Until the 19th of this month you can get a good pair of gold filled glasses
fitted to your eyes for $1.00. Every pair is guaranteed to give satisfaction and
the frames are guaranteed to wear ten years. It will pay you to take advantage
of this sale.
(Note-Great reductions in price will be allowed on all special ground and
bifocal lenses during this sale)
Reliable Jeweler/Expert Optician
M. Berman 1311 Eleventh Avenue
Special reductions of entire stock of good Jewelry, Watches and Diamonds
during this sale.
Dr. Joseph D. Findley, President
H.K. McCauley, Secretary, Treasurer, and General Manager
ALTOONA IRON Co.
Altoona, PA.
Manufacturers of Refined Bar Iron, Staybolt Iron, Brake Levers, Brake Shoe Keg
Iron, S & Z Steel Tie Checks.
THE CANAN BUILDING SUPPLY CO.
R.D. Canan, Manager
Terra Cotta Goods,
Builders' Supplies,
Roofing, Etc.
Atlas Portland Cement
Atlas White Cement
Frenchs Mortar Colors
Roman Asbestic Plaster
Peerless Cement Plaster
White Rock Finish
Wood Fibre Plaster
Metal Lath
Steel Corner Bead
Upson Board
Sackett Board
Iron Soil Pipe and Fittings
Bar Lead and Oakum
Rough and Ornamental Brick
Extension Ladders and Jacks
Warehouse and Yard: Beale Avenue & 21st Street.
Bell and United Phone
W.D. C. Tire Station
1420 12th Avenue, Altoona Pa.
We invite you to see our 1916 new construction soft tough tread
Giving Greatest Resistency
Highest Grade Tire at Low Popular Price
Adjustments made in Altoona
We will stand back of them
Pullman & Congress Tires
BABY'S SKIN TROUBLES
Pimples-Eruptions-Eczema quickly yield to the soothing and healing qualities
of Dr. Hobson's Eczema Ointment. No matter where located, how bad or long
standing, Dr. Hobson's Eczema Ointment will remove every trace of the ailment.
It will restore the skin to its natural softness and purity. Don't let your
child suffer-don't be embarrassed by having your child's face disfigured with
blemishes or ugly scars. Use Dr. Hobson's Eczema Ointment. Its guaranteed. No
cure, no pay. 50c at your Druggist.
COAL! COAL! COAL!
ANTHRACITE BITUMINOUS
BrokenGreensburg
EggSonman
Stove Lemon
NutCannal
Pea
Plymouth coal-the best furnace coal on the market.
Crushed coke-sizes suitable for range and heating stove, and for furnaces and
bakeries.
One of the largest coal yards in the city. Give us a call.
Bell Phone 1890
H.C. Tussey
1810 Margaret Avenue
FOR RHEUMATISM
As soon as an attack of Rheumatism begins apply Sloan's Liniment. Don't waste
time and suffer unnecessary agony. A few drops of Sloan's Liniment on the
affected parts is all you need. The pain goes at once.
A grateful sufferer writes: "I was suffering for three weeks with Chronic
Rheumatism and Stiff Neck, although I tried many medicines, they failed.
Fortunately I heard of Sloan's Liniment and after using it three or four days am
up and well. I am employed in the biggest department store in S.F. where they
employ from six to eight hundred hands, and they surely will hear about Sloan's
Liniment.-H. B. Smith, San Francisco, Cal.-Jan. 1915. 25 c, at all Druggists.
CHALLENGE SALE OF THE BON TON STORE
One of Biggest Shopping Events in History of City Now on at Popular Store
Hundreds of shoppers from Altoona and vicinity continue to flock to the busy
Bon Ton store where the semi-annual Challenge sale is now in full blast. Prior
to the opening great preparations were made by the management to give their
patrons the biggest values on record.
Long before the doors were opened on Tuesday morning, when the sale commenced,
hundreds stood eagerly waiting to take advantage of the exceptional offers
advertised. Crowds have continued to throng the store daily and once again the
management made good in making their sale one long to be remembered.
Every department in the busy store has been visited by the thrifty shoppers
and many bargains were sold out the first day, making it necessary for the
management to secure more goods, which were shipped into this city by express.
This great ten day sale will continue until Thursday evening January 20. By
turning to page 3 of this morning's Tribune, the readers will be able to learn
of thousands of unusual bargains offered by the busy store during this sale, as
well as every other day during the year.
CHARCOAL GOOD
FOR THE STOMACH
Prevents Gas and Fermentation
For generations Charcoal has been used in stomach trouble with marked success.
It has the property of sweetening and purifying the stomach and contents; in
fact no other medicine will so completely eradicate digestive disorders as pure
charcoal, combined with antiseptics and antacids (antiseptic charcoal). The
following treatment has been highly recommended by many authorities:
In the morning before breakfast, drink a tumblerful of hot water, made
pleasantly alkaline by the addition of one-half teaspoon of citrate of Potash.
Fifteen minutes after each meal take (2) tablets of carbogestive powder
(antiseptic charcoal) with a half glass of cold water.
Avoid constipation by the use of carbogestine pills, taken at bed-time, now
and then.
In a short time, with a little care, you can digest a good meal without any
fear of subsequent distress.
Most any drug store can supply the above. You will do well to clip, this
article out and follow it.